Shala Women
The Home of Yoga
Client:
Shala Women
Year:
2020
Scope:
Strategy
,
Visual Identity
,
Guidelines
Shala, meaning home in Sanskrit, is a women’s wellness studio founded by Anna Brook in Margate, UK. Initially launched online during Covid, it now offers in-person yoga lessons, holistic treatments, fertility workshops and retreats.
Project Description
Founder Anna Brook approached me during a period of transition in her yoga business brought on by Covid. Together, we repositioned the brand and renamed it Shala - meaning home in Sanskrit - to reflect her new working environment.
Shala provides a supportive environment for women to find balance and empowerment whilst connecting with other women through different stages of life.
The result is a cohesive visual identity that translates seamlessly across digital, print and merchandise. As Anna’s vision continues to grow, the brand remains a confident and authentic expression of her purpose.
