An independent brand design studio for the quietly rebellious.
Founder, Brand Designer and Brand Strategist (Level C), Sophie O'Connor, has spent the last 20 years working with creative powerhouses including the BBC, Landor, Elmwood, Saatchi & Saatchi and Mother London. That foundation informs her approach today: thoughtful, purposeful design that is anything but ordinary.
Since 2016, Sophie has specialised in strategy-first brand identity design — working with founders and design-led businesses who dare to think differently across lifestyle, culture and innovation.
Every project begins with Radical Clarity and a deep understanding of your story.
The result? A brand that not only stands out but grows with your ambition. Your vision isn't here to fade into the background. Let's make you unmistakeable.
Based in Manchester, working with clients worldwide.
Values
Quiet Rebellion
Challenge the predictable and push past clichés – cutting through the noise instead of adding to it. Every project is approached with calm conviction, uncompromising standards and a no BS attitude.
Radical Clarity
Design without strategy is just decoration. Find the one thing that truly defines you, and build your brand around it. With clarity, you get impact and a point of difference. Without it, it’s just chaos.
Built with Integrity
Always keep the process human, collaborative and respectful – doing good work for good people. When a project calls for it, I bring in trusted specialists, from photographers to developers, animators to copywriters – ensuring we always have the right people on the job.
Process
I kick off with a collaborative discovery session – working with you to define your brand’s values, goals, personality, ideal client and everything that makes you unique. The aim is to get a clear understanding of who you are, what you stand for and what sets you apart from the competition.
From there, I create detailed moodboards that map out your brand’s look and feel so when design begins, we’re visually and strategically aligned.
I translate strategy into a refined visual identity from logo to colour palette, typography and tone of voice. Every detail is intentional, focusing on consistency as well as craft, ensuring the design not only looks good but is cohesive and aligned with your brand essence.
I roll out your new identity across every touchpoint, from social templates and stationery to your website. You’ll get a detailed handover and a comprehensive digital brand guidelines document, giving you the tools and confidence to grow your brand whilst ensuring brand recognition every step of the way.
Frequently Asked Questions
Mothers in Design – Design by Women
Women in Design – Adlib Recruitment
Right Aligned Academy Virtual Event Speaker 2021
Ready to work together?