Do Breathe
Wellness App
Client:
Do Breathe
Year:
2019
Scope:
Branding
,
Social Content
,
Guidelines
Do Breathe is a wellness app that helps busy people with complicated lives to calm down, find focus and live with more purpose and less stress. They call this ‘welldoing’ - the sweet spot of your be, your why and your do.
Project Description
A brand refresh for the Do Breathe app, developed collaboratively with Creative Business Lead Ben Davies and CEO Michael Townsend Williams, from beta phase through to final release.
The new identity reflects the brand’s core principles – Breathe Well. Be Well. Do Well. – expressed through a system of interconnecting droplets that symbolise balance and flow. This concept extends across every touchpoint, from tone of voice to social content.
The final logo evolves The Power of Three idea into a solid, confident mark, representing the completed Do Breathe app and its wider services. The wordmark, set in a friendly geometric font, is designed with space to breathe, reinforcing the brand’s calm, mindful essence.
