BBC Studios
Audio Productions
Client:
BBC Studios
Year:
2024
Scope:
Branding
,
Visual Identity
,
Guidelines
BBC Studios Audio is home to iconic radio, podcasts, world-class drama, impactful factual storytelling and specialist science and comedy teams.
Project Description
I developed a refreshed visual identity for BBC Studios Audio Productions that positions the brand for a digital-first future. The new identity reflects its premium quality and signals its ambition to expand into new genres and global markets.
The wordmark and graphic system draw inspiration from sound waves – their varied line weights create a sense of subtle movement and energy. A vibrant colour palette and bold typography inject a contemporary feel designed to resonate with a younger, more diverse audience.
Animation: BBC Studios
