Reform MCR

Reform MCR needed a visual identity that reflected its philosophy: less bore, more burn. Offering a fusion of Pilates and strength training for all levels, the brand required a look that conveyed energy, movement, and accessibility, breaking free from generic fitness branding.

The result is a versatile, adaptive logo that captures the fluidity of Reformer Pilates exercises. Combined with a cool, contemporary colour palette and strategic art direction, the identity communicates the brand’s modern, dynamic and results-driven approach – bringing Reform MCR’s promise of intensity and movement to life.