DJ Flourish
Mission-Driven DJ & Speaker
Client:
DJ Flourish
Year:
2023/24
Scope:
Strategy
,
Branding
,
Web Design
Manchester based mission-driven DJ & speaker, DJ Flourish. Creator of the legendary Self Love Rave – a women-only sober rave where people are encouraged to break free from self-judgement and dance like no-one is watching.
Project Description
Caroline, aka DJ Flourish, came to me with a mission: to disrupt the wellness industry and be as authentic as f*ck.
She felt her current branding didn't match what she was trying to deliver and she felt resistant to share anything online.
I worked closely with Caroline to create a playful and cohesive brand identity that works across multiple touchpoints and sub-brands. Inspired by rave culture of the early 90s and the iconic Smiley Face, I created an identity that was as bold and unapologetic as Caroline.
As the vision for the business has grown, so has the branding.
Photography by Karen Stanniland-Platt
@withpassionandpurpose
