This Must Be The Place
Wedding Venue
Client:
This Must Be The Place
Year:
2019
Scope:
Branding
,
Visual Identity
,
Merchandise
Inspired by the Talking Heads classic, This Must Be The Place is a unique wedding and events venue in the heart of Cataluna, near Barcelona.
Project Description
Nestled in the hills above Barcelona, This Must Be The Place is a lovingly restored Spanish farmhouse turned wedding venue – a place where rustic charm meets contemporary elegance, with just the right hint of rock ’n’ roll.
The logo design draws inspiration from the venue’s unique spirit – embodying both structure and soul. The identity centres on a stacked typographic logo, symbolising the layers of history and restoration that brought the old Finca back to life.
It’s designed to feel as enduring as the reclaimed wood it’s printed on, and to translate seamlessly across other sustainable materials used throughout the venue’s branding. The result is a visual identity that feels grounded yet expressive, perfectly capturing the essence of This Must Be The Place.