BBC STUDIOS
Doctor Who: Circuit Breaker
Client:
BBC STUDIOS
Year:
2025
Scope:
Visual Identity
,
Logo Design
,
Guidelines
Doctor Who: Circuit Breaker is a multi-platform story event for the Fugitive Doctor, told in chapters across audio, publishing and gaming as part of the Whoniverse.
Project Description
Logo design and visual identity for Doctor Who: Circuit Breaker, a major multi-platform story that brings the Fugitive Doctor back for a new adventure.
The logo has to work across digital, comms and consumer products, and sit within both the world of the Black Archive Unit and the Doctor Who masterbrand.
The logotype is created from the Orbitron typeface, with circuit board elements running out of the letterforms. An iridescent metallic finish, brushed aluminium with blue and subtle pink highlights, captures the essence of the Black Archive Unit, the hub at the heart of the story. It sits on a worn black metal background inspired by the Sontaran Retrieval Rod, which adds texture and depth.
In motion, an electrical surge runs through the logotype from one end to the other, like current moving through a circuit board, with sound designed to match.
The system includes stacked and single-line lock-ups with the Doctor Who logo, and a set of circuit elements that carry the story across every format.
Design, art direction and sound supervision: Sophie O’Connor
Creative Direction: Martin Duhovic
Animation: No Slow Motion
Retouching and rendering: Mark Petty
