A New Policy

Nonprofit Organisation

Client:

A New Policy

Year:

2024

Scope:

Visual Identity

,

Logo Design

,

Social Media

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

A New Policy is a nonprofit, nonpartisan lobbying organisation advocating for US policies toward the Middle East.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

Working alongside creative director Cat Howard, we were asked to create a visual identity for nonprofit organisation A New Policy – one both powerful and unifying.

The star represents hope and achievement. It sits within the A, which works as both a standalone mark and a dynamic graphic device – letting A New Policy take ownership of imagery and create recognisable, ownable assets. A fresh take on a traditional red, white and blue colour palette, carried by the brand's unifying gradient.

The system extends across stationery, social, digital experience and a sister lockup for the A New Policy PAC. A visual identity to help bring hope and change in the US.

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