A NEW POLICY

Nonprofit Organisation

Client:

A NEW POLICY

Year:

2024

Scope:

Visual Identity

,

Logo Design

,

Social Media

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

A New Policy is a nonprofit, nonpartisan lobbying organisation advocating for US policies toward Palestine and the Middle East.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

Working alongside creative director Cat Howard, we were asked to create a visual identity for nonprofit organisation A New Policy.

A sensitive subject, handled with care and consideration.

The star, a symbol of hope in America, sits within the A letterform and works as both a standalone mark and a graphic device – letting A New Policy take ownership of imagery and create recognisable, ownable assets.

A fresh take on the traditional red, white and blue colour palette, carried by the brand's dynamic and unifying gradient. The system extends to a sister lockup for the A New Policy PAC.

A visual identity to help bring hope and change in the US and the Middle East.

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